"Evolution of Search Engine Algorithms: Major Changes Shaping Digital Landscape"

Introduction Brief overview of the importance of search engine algorithms. Introduction to the rapid evolution of algorithms and their impact on digital marketing. 1. Early Days of Search Engines Overview: From Archie to AltaVista - early search engines. Algorithms: Basic keyword matching and indexing. Key Changes: Introduction of PageRank by Google. 2. Google's Algorithm Revolution PageRank Algorithm: Importance of backlinks and authority. Updates: Google Dance, Florida Update, and their impacts. Shift to Quality: Focus on content relevance and user experience. 3. Rise of Mobile and User Experience Mobilegeddon: Mobile-first indexing and responsive design. RankBrain: Machine learning in search algorithms. User Signals: Importance of bounce rates, dwell time, and CTR. 4. Content Quality and Relevance Panda: Penalizing low-quality content and duplicate content. Hummingbird: Contextual understanding and semantic search. E-A-T: Expertise, Authoritativeness, Trustworthine...